Male model Andrej Pejic wears push-up bra in controversial Hema lingerie ad - Mirror Online

At first look, this is a seemingly normal advert for a push-up bra… until you realise that the sultry model with the boosted curves is actually a MAN.

Push-Up Bra Uses Male Model

Androgynous Model Andrej Pejic Wears Push-Up Bra for Lingerie Ad

Fashion Model News - Fashion Hot Topics - Telegraph

Andrej Pejic models lingerie for Dutch retailer

Male Model Andrej Pejic Appears In A New Ad CampaignFor A Push-Up Bra!

Male Model Andrej Pejic in a push-up bra ad

Andrej Pejic Stars In Push-up Bra Ad

Male Model Sports Push-Up Bra in Lingerie Ads - Good Morning America

Hema : Male Model

Male Model Andrej Pejic Appears In A New Ad CampaignFor A Push-Up Bra!